The first piece of advice I give my clients when they receive a cease and desist letter is to take it seriously. Don’t just crumple it up and throw it in the trash. That can be a big mistake. A cease and desist letter is a request to stop doing something that infringes on someone else’s intellectual property. Oftentimes, cease and desist letters are accompanied by the basis for that claim, such as a copyright registration or trademark information. But, not all cease and desist letters have merit. I think it’s very important with my clients who get cease and desist letters, to sit down and evaluate the merits of the claim.